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SB 0757 prohibits algorithm-driven feeds from reaching Michigan minors without age verification or parental consent, restricts notification timing during school and sleep hours, and gives the attorney general enforcement authority.
OUR POSITIONThe American Council supports SB 0757, the Stop Addictive Feeds Exploitation for Kids Act, and urges the Michigan Legislature to pass it without delay. The bill addresses a straightforward harm: platforms that use personal data about a user or their device to algorithmically select and prioritize content have a pipeline directly into the daily lives of children, and that pipeline currently operates without any meaningful check. SB 0757 closes that gap.
Under the bill, a covered operator cannot deliver an addictive feed to any user unless it has used commercially reasonable and technically feasible methods to determine the user is not a minor, or has obtained verifiable parental consent to deliver the feed to a minor. These are not impossible burdens. The bill carefully excludes cloud storage services, platforms limited to commercial transactions or consumer reviews, direct and private communications, search results, and content from sources a user has explicitly subscribed to. Platforms that let users choose what they see are not the target; the target is the unsolicited, profile-driven feed that keeps a child scrolling without ever asking for the next piece of content.
The bill also prohibits covered operators from sending addictive-feed notifications to covered minors between 10 p.m. and 6 a.m., and on weekdays from September 1 through May 31 between 8 a.m. and 4 p.m. This provision alone reflects a deep respect for the rhythms of childhood: sleep matters, school matters, and a platform has no business pinging a minor during either. We believe these boundaries honor the family and the child in ways that no platform has chosen to honor on its own.
Critically, the bill builds in strong privacy protections around the very data collected to comply with it. Age-verification information may not be used for any other purpose and must be deleted immediately after the determination attempt. Parental-consent information carries the same restriction. The bill also prohibits covered operators from retaliating against users who exercise their rights under the act by withholding services, degrading quality, or raising prices. And it makes clear that a parent's consent does not waive any legal claim the parent or child might have against a covered operator for harm to the minor's mental health or well-being.
Enforcement is assigned to the attorney general, who may seek civil fines up to $5,000 per violation, actual damages, injunctive relief, destruction of unlawfully obtained information, and other appropriate remedies. The attorney general must also maintain a public website with a complaint form so any Michigan resident can report noncompliance. This is accountability that is transparent, accessible, and proportionate. The American Council calls on every member of the Michigan Legislature to pass SB 0757 and give Michigan families the protection they deserve.
SB 0757 passed the Michigan Senate on April 29, 2026, by a roll call vote of 20 to 17, and was referred the same day to the House Committee on Communications and Technology. The narrow Senate margin signals that the bill carries meaningful opposition, and its referral to committee means the House committee's posture toward the bill will shape whether it advances to a floor vote. The session calendar creates timing pressure, as bills that do not clear committee and reach the House floor before session winds down face the prospect of starting over in a new session. Constituent contact directed at House Committee on Communications and Technology members is the highest-leverage action available right now.